Lagos, Nigeria — Norté Media has formally announced the launch of Norté PR, a boutique public relations agency created to redefine how African talents and brands build visibility, credibility, and long-term influence across the continent and beyond.

The new division represents a major expansion of Norté Media’s growing footprint in storytelling, cultural strategy, and digital communication. With the rise of African entertainment, fashion, lifestyle, and creator-led industries, Norté PR was established to meet an urgent need: strategic, high-quality representation that understands both global standards and the nuances of African audiences.

At its core, Norté PR is built on the belief that perception is power and that the right narrative, told with clarity and intention, can elevate careers, strengthen brands, and shape cultural conversations. The agency’s work spans talent representation, brand image strategy, media relations, digital PR, media training, and event visibility, tailored to the fast-evolving media environments of Nigeria, Ghana, and the wider continent.

The agency introduces a refined operational model anchored on three pillars: Strategy → Execution → Impact.

Strategy: defining the story, clarifying objectives, and establishing a distinct voice in a crowded landscape.

• Execution: activating that strategy through media placements, curated visibility, digital storytelling, and cultural alignment.

• Impact: delivering measurable outcomes, increased recognition, audience trust, brand value, and durable influence.

In a statement, Norté Media emphasized that the launch of Norté PR is “a natural next step” in the company’s vision to build platforms and systems that champion African excellence. With years of experience shaping cultural narratives through media initiatives, Norté Media says its expansion into PR allows it to guide emerging and established voices with the precision, structure, and credibility required for global-facing success.

Norté PR commences operations with a curated roster of talents and brands, reflecting the agency’s selective approach to representation. The company notes that its goal is not volume, but impact. Partnering with individuals and organizations whose stories have the potential to influence industries, communities, and cultural spaces.

As Africa continues to rise as a global creative powerhouse, public relations has become a critical component of professional growth for entertainers, influencers, entrepreneurs, and cultural brands. Norté PR aims to fill this gap by offering modern, culturally aware, and strategically grounded communication that elevates African voices on their own terms.

Norté PR is now open for media enquiries, talent representation requests, and brand partnerships.

For press and enquiries: hello@nortemedia.org

Website: www.nortemedia.com/press

Instagram: @norte_pr