Lagos, Nigeria — Nigerian singer and songwriter Izzai has signed with Norté PR, the public relations arm of Norté Media, marking a significant step in the evolution of one of Afrobeats’ most emotionally expressive new artists. Known for her soul-fusion style, nostalgic vocal texture, and honest storytelling, Izzai represents a growing movement within the genre. One that prioritizes depth, vulnerability, and introspection as core elements of artistry.

Born Adeiza Ize Glory, the 22-year-old singer has built a creative identity rooted in emotional truth. Raised in a musically rich household where sound was a constant presence, she began singing at age seven, instinctively drawn to the feeling music gave her. That early exposure laid the foundation for an artist whose work now blends soulful resonance with the rhythmic pulse of Afrobeats.

Izzai’s musical influences, ranging from Tracy Chapman and Asa to Sia, Miley Cyrus, and Enya reflect her eclectic sensibilities. These inspirations inform a sound shaped by softness, honesty, and melodic storytelling. Her songs explore themes of love, longing, heartbreak, self-discovery, and the universal desire to be deeply understood, establishing her as an artist whose work resonates on a personal and emotional level.

Her debut single “Africana” (2022) introduced her as a voice celebrating identity and unity, while her contribution as a background vocalist on Omah Lay’s “Safe Haven” in 2023 marked an early milestone in her growing career. Each release has reinforced her reputation as a creator who writes from experience and performs from the heart.

Industry analysts note that Izzai’s emergence mirrors a broader shift within Afrobeats, where audiences are increasingly connecting with artists who balance rhythm with introspection. Her ability to weave storytelling into contemporary African sound positions her as a compelling talent in a landscape hungry for authenticity and range.

By joining Norté PR, Izzai enters a new chapter of visibility as she prepares fresh music and embraces a bolder, more expressive creative identity. With her commitment to emotional honesty and her refusal to blend into the crowd, she is poised to become one of the genre’s most distinctive voices in the years ahead.

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